SEO Pricing
Online Commercial Intent
for Simple SEO
Get
clearly relevant Simple SEO
potential search terms with the largest
volume to further test for OCI
and against competing websites to finally determine the most profitable
strategic search terms that will ultimately be chosen to optimize my
live example website.
Determine Online Commercial Intention Of Potential Search Terms.
Microsoft has developed a no-cost online algorithm that will project
an expected online commercial intent of potential search terms.
The
program tells us the degree to which a browser is just looking or is a
motivated buyer. The next phase in qualifying a potential
search term
is running each potential search term through Microsoft's Online
Commercial Intent program.
Investigating
Meta Description Tags In SEO Packages
Do
a google search on anything.
Underneath each of the blue title
statements from the Google search result is a description of the web
page in black, with each of the search terms Googled in bold. This is
the result of the webpage's Description meta tag. Here we see
the
phrase napa red wine in the third site; and the phrase in some order in
each of the other two top webpages. Here again, as directed
in our seo
techniques,
where you see ( . . . ) anywhere in the description, that
evidences
more to the description meta tag (or missing altogether) which should
be investigated on the webpage.
SEO
Pricing Competition Check - Tag Inquiry
Do
a Google search for Napa red wine. Notice the three dots
(...)
following the #1 and #3 websites. This indicates
that there is more
to the title than Google gives room to display. Whatever is
missing
may still contain the exact potential search term, and should be
checked. Just because you
don't see it in the return does not mean
that it will not be a Google ranking consideration, it is and our seo pricing
will lead you to it. To check it, click onto each website,
then right
click anywhere on that web page and choose the "View Page Source".
The
HTML code for that page will open. Near the top of the page
is one of
the earliest sections of the code - the
<head></head>
section. Look in this section for the title tag:
<title>The
title of the website goes here</title>
- Sales
Growth
- The growth in sales
in a company.
- Sales
Load
- A service charge of
a mutual fund that is added to the
costs of owning a stake in the fund.
- Saucer
Base
Similar to a cup and
handle formation, but the saucer base
is shallower and rounder in shape.
- Savings
and Loan Investment Contracts (SLICs)
A negotiated-term
deposit issued by a savings and loan.
- Scallop
- Chart formation in
which the price dips momentarily,
forming a cup, before resuming its upward course.
- Scalp
In
commodities, purchasing and selling in equal amounts so there is no net
position at the end of the trading day; a speculative attempt to make a
quick profit by buying at the initial offering price in the hope the
issue will increase and can be sold.
- Schwarz-a-tron
A dedicated computer
system for options calculations and
simulations.
- Seasonal
Autocorrelation
Autocorrelation that
shows up at 12-, 24-, 36- and 48-month
lag intervals or at four, eight, 12 and 16 quarterly lags.
- Seasonal
Trend
A consistent but
short-lived rise or drop in market
activity that occurs due to predictable changes in climate or calendar.
- Seasonality
A consistent and
predictable change in market activity that
occurs from consistent and predictable events.
- Sector
Fund
A
mutual fund that concentrates on trading a range of securities within a
broad industry group, such as technology, energy or financial services.
- Sector
Rotation
- When a block of
investment professionals cash out of one
industry sector to invest in another.
- Secular
Trend
Pertaining to a long
indefinite period of time.
- Security
Selection Ratio
- The percentage of
trades in a given account that
liquidate profitably.
- Seed
The
first value used to start a calculation. For example, an exponentially
smoothed moving average (EMA) uses the previous day's EMA for the
calculation. On the first day's calculation of the EMA, you could use a
simple moving average as the seed for the EMA.
- SelectNet
- A Nasdaq execution
technology.
- Self-Affine
Transformation
A
rescaling procedure used in fractal geometry and performed on a
two-variable system. For example, in a system utilizing an x-axis and
y-axis representing time and price, the x-axis could be rescaled by one
ratio and/or procedure while the y-axis is rescaled by a different
ratio and/or procedure.
- Selling
Short
Selling
a security and then borrowing the security for delivery with the intent
of replacing the security at a lower price. In futures trading, selling
short is to assume the responsibility of the seller vs. the buyer in
the establishment of the futures contract between parties.
- Semilog
Scaling
method. With semilog, the distance between each point of a chart is
exponential. Semilog scaling is used to compare relative price changes
rather than physical point changes.
- Sensitivity
The
rate of change of the moving average in response to the movement of the
underlying data. The most sensitive period is that in which the rate of
change of the moving average is fastest in response to changes in the
sinewave.
- Serial
Correlation
The systematic
relationship between successive observation
of a time series.
- Serially
Independent
A number that is
unrelated to the previous number in a
given series in any way.
- Settlement
The price at which all
outstanding positions in a stock or
commodity are marked to market. Typically, the closing price.
- Shapiro-Wilkes
Test
A
statistical test indicating the likelihood that the sample of simulated
net returns was drawn from a normal distribution. A small value of this
statistic leads to nonacceptance of the null hypothesis that the sample
is drawn from a normal distribution.
- Shareholder
of Record
- Share owner of
company stock as registered in company
files.
- Sharpe
Ratio Method
(Also
see Sterling ratio method) The
Sharpe Ratio
Method is the classic return/risk measure, given by:

where:
E = Expected return
I = Risk-free interest rate
sd = Standard deviation of returns
Both the Sharpe and the Sterling ratio methods compare returns with
variability of returns, as opposed to risk of loss of original
investment.
- Shaved
Candlestick
In
candlestick charting, when the shadows of a candle which mark the area
between the real body and the extremes and give the appearance of being
wicks are absent.
- Short
Interest
Shares that have been
sold short but not yet repurchased.
- Short
Interest Ratio
A
ratio that indicates the number of trading days required to repurchase
all of the shares that have been sold short. A short interest ratio of
2.50 would tell us that based on the current volume of trading, it will
take two and a half days' volume to cover all shorts.
- Signal
In the context of
stock or commodity time series historical
data, this is usually daily or weekly prices.
- Signal
Line
In
artificial intelligence, a numeric variable that is prevalued in the
knowledge base. In moving average jargon, the first moving average is
smoothed by a second moving average. The second moving average is the
signal line.
- Signature
Medallion Guaranty
- Program used by
banks and other institutions to verify a
signature.
- Significance
The
probability of rejection on the basis of a statistical test and a
hypothesis that there is no validity to the specific claim that two
variations of the same thing can be distinguished by a specific
procedure.
- Simple
Moving Average
The
arithmetic mean or average of a series of prices over a period of time.
The longer the period of time studied (that is, the larger the
denominator of the average), the less impact an individual data point
has on the average.
- Simple
Regression
A mathematical way of
stating the statistical linear
relationship between one independent and one dependent variable.
- Sinewave
A wave whose amplitude
varies as the sine of a linear
function of time.
- Skew
A descriptive measure
of lopsidedness in a distribution.
- Slippage
The difference between
estimated transaction costs and
actual transaction costs.
- SMA
See
Simple Moving Average.
- Small
Order Execution System (SOES)
- Computerized system
developed by Nasdaq for immediate
electronic execution of up to 1,000 shares of stock.
- Smoothing
Simply,
a mathematical technique that removes excess data variability while
maintaining a correct ap praisal of the underlying trend.
- Specialist
A
trader on the market floor assigned to fill bids/orders in a specific
stock out of his/her own account when the order has no competing
bid/order to ensure a fair and orderly market.
- Specify
To set the parameters
and variables of a given model.
- Spectrum
The
frequency decomposition of time series data. This is used to detect
periodic fluctuations or cycles in historical price data.
- Spike
A sharp rise in price
in a single day or two; may be as
great as 15-30%, indicating the time for an immediate sale.
- Spline
The linear
interpolation between two adjacent points on a
curve.
- Spot
Month
In trading, the
current contract month. Also known as the front
month.
- Spot
Prices
Same as cash price,
the price at which a commodity is
selling at a particular time and place.
- Spread
A
trade in which two related contracts/stocks/bonds/options are traded to
exploit the relative differences in price change between the two.
- Spread
Rolls
Using a spread order
to bridge the closing of one position
and the establishment of a new one.
- Spring
A
two-day pattern in which on the first day, the market declines below a
support point, while the next day sees the market move strongly back up
into the congestion area.
- Spring
Another
term for upthrust; occurs when price moves above a pivot top and a
widespread reversal ensues as follows: a) two previous closes are
reversed, b) close is below pivot top, c) close is below opening and
mid-range, d) daily price range is greater than the previous day's
range.
- Stair-stepping
In
which market activity is characterized by a trend, then sideways
movements, followed by another trend and further sideways movement.
- Standard
Deviation
The
positive square root of the expected value of the square of the
difference between a random variable and its mean. A measure of the
fluctuation in a stock's monthly return over the preceding year.
- Standard
Error of the Estimate (SEE)
A
measure of absolute fit. One can use this measure to compare the last
portion of this model with another portion of the same dependent
variable.
- Standardized
Unanticipated Earnings
(SUE)
A company's average earnings surprise is compared with analyst earnings
estimates dispersion, which can be used to estimate the likelihood of
earnings surprises.
- Stationarity
A distribution of a
quantity that does not change over time.
- Stationary
Time Series
Implies that no trend
is observed in the time series.
Identified when the time series has a constant mean and variance.
- Step
Function
A
function defined on an interval so that the interval can be partitioned
into a finite number of subinter vals on each of which the function is
a constant. Also known as a simple function.
- Stepwise
Regression
- A
mathematical technique to choose the independent variables that best
describe the behavior of the dependent, in order of improving
description.
- Sterling
Ratio Method
A measure of
risk/return given by:

where:
T = Three-year average annual return
AM = Three-year average maximum annual drawdown. Both Sharpe and
Sterling ratio methods compare returns with variability of returns, as
opposed to risk of loss of original investment.
- Stochastic
Literally means random.
- Stochastics
Oscillator
An
overbought/oversold indicator that compares today's price to a preset
window of high and low prices. These data are then transformed into a
range between zero and 100 and then smoothed.
- Stock
Index Futures
A
futures contract traded that uses a market index as the underlying
instrument. Typically, the value of the contract is $500 times the
underlying index. The delivery mechanism is usually cash settlement.
- Stop
and Reverse (SAR)
A stop that, when hit,
is a signal to reverse the current
trading position, i.e., from long to short. Also known as reversal
stop .
- Stop
Loss
The risk management
technique in which the trade is
liquidated to halt any further decline in value.
- Stop-Running
- After
a trend, the market will enter into a trading range and have a tendency
to trade to levels where stop-loss orders have been placed.
- Stops
- Buy
stops are orders that are placed at a predetermined price over the
current price of the market. The order becomes a "buy at the market"
order if the market is at or above to the price of the stop order. Sell
stops are orders that are placed with a predetermined price below the
current price. Sell-stop orders become "Sell at the market" orders if
the market trades at or below the price of the stop order.
-
- Straddle
The
purchase or sale of an equivalent number of puts and calls on an
underlying stock with the same exer cise price and expiration date.
- Strange
Attractor
A balance point
between a set of conflicting forces.
- Strangle
The
purchase or sale of an equivalent number of puts and calls on an
underlying stock with the same expira tion date but a different
exercise price. Usually, the put has a low strike price and the call
has a higher strike price.
- Street
Name
- Stock ownership in
which shares are registered to a
brokerage or other financial institution and held.
- Strike
Price
The price per unit at
which the holder of an option may
receive or deliver the underlying unit; also known as the exercise
price .
- Strips
An
option strategy in which an investor buys one call and two puts on the
same underlying security with the same exercise price and expiration
date.
- Struck
The price at which an
exercised option delivers the
underlying securities.
- Student
The pseudonym for
Irish chemist W.S. Gosset, who published
"The Probable Error at a Mean" under that name in 1908.
- Sum
of Squared Residuals (SSR)
Measure
related to the R-squared value and the smaller the number, the higher
will be the R-squared, and the better the regression.
- SuperDot
- NYSE execution
technology.
- Support
- A
historical price level at which falling prices have stopped falling and
either moved sideways or reversed direction; usually seen as a price
chart pattern.
Support
Line
- On
a chart, a line drawn indicating the price level at which falling
prices have stopped falling and have moved sideways or reversed
direction.
-
- Swaps
The sale of one
security to purchase another with similar
features.
- Swing
Chart
A
chart that has a straight line drawn from each price extreme to the
next price extreme based on a set criteria such as percentages or
number of days. For example, percentage price changes of less than 5%
will not be measured in the swing chart.
- Swings
The measurement of
movement of the price of a tradable
between extreme highs and lows.
- Synergistic
Market Analysis
Also known as synergistic
analysis . An analytical
method that merges technical and fundamental analysis with an emphasis
on intermarket analysis.
- Synthetic
Securities
Security created by
buying and writing a combination of
options that imitate the risk and profit profile of a security.
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